This project was for a dream business to pursue.

Fairytale was inspired by my mom’s lifelong passion for floristry and love for fairy gardens. She’s a former florist and now a schoolteacher, which gives her summers off—the perfect time to return to her roots in floral design.

I bring the design side to the business as a graphic designer, having developed all of our branding to reflect the magical, storybook feel that defines Fairytale. Every arrangement we create is designed to feel like a little piece of magic—perfect for celebrations, gifts, or just adding beauty to everyday life.

We aim to create more than just beauty but also to inspire connection and community.

My idea was to start out as a floral company doing weddings and other events out of our home. We could expand into farmer’s markets and eventually open a storefront where we would sell all kinds of elements to help our customer create a fairytale environment in their own life.